Pricing Architecture Strategic Pricing Process
Created value proposition for the brand across categories to enable increased gross margin dollars while also increasing unite growth.
Built value proposition plans per product and category
Mapped value proposition across multiple countries and marketplaces
Full competition analysis within each priority countries and marketplace
Architect to process that evaluates consumer spending, brand positioning, and perception
Built persona canvas (consumer) and identified target audience per product/category
Balanced the art and science to develop strategic plans
Data encompassed historical date, active data, and consumer insights both qualitative and quantitative.
Constructed frameworks for product and distribution tiering
Partnered cross-functionally with finance, marketing, and sales teams to execute
Created messaging for internal and external
The strategy drove a healthy increase in annual incremental revenue