Merchandising tool development
Evolved process to drive efficiency to enable strategic short and long-range plans.
Established and managed new calendar milestones and deliverables to harmonize retail and consumer insights
Instituted the creation of category playbooks. Playbooks are organic and agile documents created as a strategic blueprint for the category prioritize, products, lifecycle, and launches
Drove efficient through the development of consistent consumer insights touchpoints, marketplace broadcast, and formalizing cross-functional executive summaries
All supported by data and analytics allow for data-driven decision making
Results:
Enabled all parts of the calendar to work more efficiently
Deliver relevant information within timelines
Increased flexibility within the process
Drove more transparent and consistent strategic plans
Helped deliver record financial growth over the last two years