Evolved process to drive efficiency enabling strategic short-term agile adjustments and long-range strategic plans.
This was groundbreaking for the brand. Focusing on creativity and innovation not only launches a new sneaker but jumps to a new way of thinking for the brand and consumer.
Built value proposition plans per product and category. As well as mapped across platforms, marketplaces, and countries.
Pioneered consumer playbooks, reengineered and established critical calendar milestones to deliver harmonized consumer, marketplace and retail insights.
The Chuck Taylor All-Star is one of the most iconic sneakers of all time. The launch of the Chuck II was to modernize and move the brand forward.
This was groundbreaking for the brand. Focusing on creativity and innovation not only launches a new sneaker but jumps to a new way of thinking for the brand and consumer.
An instrumental partner that moved the brand towards a more sustainable product line. Created actionable goals while driving growth and profitability.
Pioneered the first major sustainable change to the iconic Chuck Taylor All Star in its 100+ year history.
This project came together with a concept of celebrating Dia de los Muertos in the most authentic way possible.
The sneakers and apparel were just a “canvas” for his art and interpretation of such a culturally meaningful moment.
Pushing the envelope of the lifestyle brand with performance innovation focused on solving for comfort for today’s consumer. Typically focused on heritage products the Converse CX line was constructed with our consumer insights and needs at the forefront. Solve for fit, form, and function.
Through consumer mapping and insights. Improvements added to the upper were through stretch canvas and textile. CX underfoot foam for more cushioning which is a combo of PU insoles and Phylon midsoles. And the outsole was re-engineered to have more flexibility and rebound.
